Allstate Insurance in the United States is using actor Dean Winters as the front man of “Mayhem is Everywhere”, a fear-filled advertising campaign from Leo Burnett Detroit. The integrated campaign, launched in June 2010, features a range of worst case scenarios in which the insurance company comes through to protect its customers. “Mayhem is Everywhere. Protect Yourself. Are you in Good Hands?” The campaign includes local-market print, radio and out-of-home advertising, a Facebook page, Twitter stream, and a collection of television commercials online at the Allstate Youtube channel. Mayhem becomes tree branches crushing a car, deer darting into the road or a distracted teen texting behind the wheel to drive home the point that uncertainty is everywhere. The ads close with well known Allstate spokesman Dennis Haysbert saying “dollar for dollar, nobody protects you like Allstate.”
Click on the image below to play the Meet Mayhem video in YouTube
Click on the image below to play the Pink SUV video in YouTube
Click on the image below to play the Jogger Mayhem video in YouTube
Click on the image below to play the Large Espresso video in YouTube
Click on the image below to play the Quarterback video in YouTube
Click on the image below to play the Tree Branch video in YouTube
Click on the image below to play the Puppy video in YouTube
Click on the image below to play the Deer video in YouTube
Credits
The Mayhem campaign was developed at Leo Burnett Detroit by creative directors Jeannie Caggiano and Charley Wickman, creative Matt Miller, agency producer Bryan Litman.
Filming was shot by director Phil Morrison via Epoch Films with producer Suzanne Hargrove and director of photography Wally Pfister.
VFX was produced at MassMarket.
New York actor Dean Winters is best known for his roles on HBO’s award-winning series Oz, the Emmy-winning comedy 30 Rock, and on FX’s critically acclaimed Rescue Me.